Telegenic Marketing

Important Tips for Effective Website Design | Telegenic Marketing

Fri, 26 Jul 2019 13:19:00 GMT

Whether you want to improve your brand awareness or want to sell your service or product, effective website design is highly important. A good web design can make a huge difference in your website traffic and conversion. Follow the below given 11 tips to ace effective web design and get increased conversion in no time.

Elements of effective website design:

1- Simple is better

Simple is better to get great website design. According to the Paradox of Choice , when you give too many options to people, they tend to get stressed and confused. The condition holds true in the case of site design as well.

If you add on too many features on your website, the users can get lost and thus it can increase the time they take to reach any decisions. When a user visits a website, he or she has already have a mindset that does not include any good looking visuals elements and graphic design elements. Very fancy graphics and website layout can distract the user and make them forget what they actually came for.

Analyze your website and see if there is anything that is not really required; if yes then simply remove it. It is a proven fact that simple designs improve UX, user experience and they will stay longer. Moreover, website visitors can easily navigate to different sections of your website.

You must use the white space of your website strategically. Though they do not have to be necessarily white. White spaces are simply the spaces between images and text boxes, margins of each page, and space between words and letters. You can make your website pages look cleanly designed and professional by using white spaces.

2- Use engaging images

An image is capable to convey any message more easily and in a better way than the text. In an effective website design strategy, images are placed in a way that it guides the user to take some actions. Images can be directional and point towards target conversions such as “Order Now” or “Call us Today”.

Make sure you chose the best quality images for your website. Select the high-resolution images that fit the whole style and layout of your website. Using the images of people appear to be more engaging as human eyes recognize faces more easily. In case you are choosing stock photos, make sure you do not choose the ones that look very obvious and fake.

If possible, replaces the text on your page with some nice infographics. These are great resources for focusing on users attention. The user tends to skim through website content or blog post that can be taken care of by using infographics.

3- Visually appealing

The visual appeal of any website design can be defined by 3 factors- colors, typography, and balance. Using warm tones that are aesthetically pleasing such as pink and yellow shades make people excited while cool tones such as blue and green induce a calm feeling. It is also proven that red makes people hungry.

When you chose the color combinations for your website, make it balanced between contrast and harmony. Contrasting colors can distract users. Try to use the hues from same color family. For CTAs, call to actions, you can use bold and bright colors to make them stand out. Also, do not use such colors for the site background. Keep your website audience and brand consistency in mind. You can start by choosing colors that match your business logo design.

Typography enhances your website feel. For instance, cursive fonts induce a feeling of sophistication while “Sans Serif” fonts give a modern touch to your website. Remember the important 3 font tips for effective website design-

“Sans Serif” fonts are preferred for body text because they are easier to read online. More creative and playful fonts can be used in headings with consistency. Do not use more than 3 fonts all through your website. For the text subject, try not to use large paragraphs. Do not use more than 18 words per line and keep paragraphs short.

4- Stick to conventional website design

It is good to be unique but you should always prefer what people are more comfortable with. When you want an effective website design, you should try not to invent new things. Some examples of an effectively designed website can be:

People have the tendency to look out for catchphrases like “check out,” “add to cart,” “contact us,” or “read more”. Do not confuse your visitors by using different unique words in place of simple terms. Avoid jargons and stick to conventional terms what people easily understand and look out for on a website. This also helps in easy website navigation.

5- Be consistent

With an effective website design that is also consistent, you can build trust with your website visitors. For example, use similar navigational and menu bar on all the pages, color scheme and fonts should be the same on each page, image style and layout should also be the same on all pages.

Also, use consistent motifs all through your website. Your pages can vary in layout a little bit, but the overall design should be the same for all. If your website, landing pages, and ads are not similar, it might distract the user and affect your revenue. Do not create contradicting design ads.

If you are creating eye-catching ads with simple designs and people click on it just to reach a website that is very colorful and chaotic might create contradictions. The user might not want to purchase from you anymore if he or she gets distracted.

6- Follow a natural flow

Effective website design is not always about looking good, the information flow on your website should also be logical and understandable. People have the tendency to read a page in an E-pattern. It starts from the upper left corner leading to the right side of the page. Then to the left downside leading to the right again. The same procedure is done for 2 to 3 times. Keeping this pattern in mind, including the most important information of your website on the top left corner while the least required content can be at the bottom right.

Grid-based layouts are easy to follow. It helps to keep the information organized on your website presenting the content in a logical way and not chaotic. Make the best use of headers, subheaders, and bullets. Make sure you provide easy navigation to your users.

Remember to keep the CTAs of your website above the fold on homepage designs. For a website, the fold is a place where you have to start scrolling down to read more of the page content. Users should not have to scroll too much to reach the point of actions.

7- Remember user experience is the key

Usability and functionality are the main factors in the success of your website. A beautiful website is of no use if it is not easy to use by users. Keep your target audience in mind when you do website design.

Focus on clickable buttons and a logical visual hierarchy to get an effective website design so that it contains the logic required. Users should not have to put in much efforts to get to the main points. It is recommended that you should place any important information within a reach on a maximum of 3 clicks. User attention span is generally short. If they find the required information more easily on your competitor’s website, they will waste no time to leave your site. Make proper use of placements, size, and colors on your website.

8- Remember the page load speed

If the load speed of your site is more than 3 seconds, the user will have no seconds thoughts to abandon your site.

One way to increase your page load times to optimize the images on the site. It takes longer for large files to load. You can reduce the size and rescale some images to improve load speed. You can also make the redirects of landing pages cacheable. If none of these web design principles help, you may have to upgrade your server.

9- Accessible to all

The majority of people today use mobile devices to access the internet and websites. Make sure that your website is mobile-friendly . You can either create mobile versions of your website or with the help of responsive website design , you can adjust website layout to different screen sizes. Effective website design also means that your site should be easily visible on all the operating systems, browsers and devices.

10- Optimization

Constant optimization is the key to effective website design. Keep testing your website consistently so that you know that your site is user-friendly and you get maximum conversions. There are many third-party apps that give you heat maps such as Lucky Orange . You can use them to know which part of your website is mostly used by the users. This can give you an idea of what are people focusing more on and if they are not reaching your main conversion points easily.

When you AB test your website, analyze it from different browsers, devices and OS. You have to make sure that every user can easily access your website.

11- Goal centered website

All the above-mentioned web design tips will be a waste if you do not have a website that is goal-centered. Having specific business objectives is the key to any effective website design strategy. All the above points affect your website in different ways. If the user spends less time on your site, the chances are less that he or she would convert into a client or potential customers decrease.

The goal of your website should be clear and evident; do not try to make users find it out. For example, if you want calls, put a call us button in the front. Include a clear call to action, CTA, on your page.

If your focus is on getting direct sales, include an eye-catching “add to cart” button that is easy to find. All the buttons of your site should be in similar proportions.

Your website is a representation of your brand but also a sales tool so use it wisely and it will convert your online visitors as needed.

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Tips on Finding the Right Talent for your Company | Telegenic Marketing

Wed, 03 Jul 2019 11:46:00 GMT

It is in everybody’s knowledge that quality and quantity are two different things. Finding the right talent for your company or business revolves around these 2 factors. Some small business owners believe that in order to reduce the burden, having a large number of employees is better. Whereas some believe that even if the number of staff is less, it should be talented enough to meet any challenge or task.

But, finding the right talent for your business is not as easy as it sounds to be. Some small business owners do not have the correct knowledge of the processes of finding the right talent for their business or do not have any HR department. We understand this and so we have come up with the best tips for all business owners that will help them in finding the right talent for their business or company.

Best Tips for finding the right person for your company

Test and reframe your job description

The reason why you are not able to get the right talent for your company might also be because the job description is not exactly according to what you are looking for. The job description should not be just a simple description of expectations, pay, duties, and qualifications. Try to include a company intro telling the prospects about the benefits of joining your company.

Also, never post your job description without cross-checking it. Check if you are missing any comma, see if there is any spelling mistake or any other such thing. No one will like to join a company who is not serious enough about the job description they post.

There are many tools and extensions online that can be used to check grammar online. The best of them in our opinion is Grammarly .

Compare your job posting with your competitor’s

The reason you are facing problems in finding the right talent for your company is that you are not taking note of what your competitors are doing to get the right employees. Maybe their offers are more attractive and exciting to the prospects. Every company wants the best employees for their company. Salary being offered is important but not the only thing what the prospects look for.

People applying for a job also look for other benefits such as health insurance, dental, bonuses, educational opportunities, training opportunities and incentives. Visit sites like Glassdoor to have an idea of what are the current trends in the salary of the job position you are wanting to fill in your company. If you find that you are offering considerably less than others, you probably know where you need to change your patterns.

Internally imporve your employees

If the above-mentioned issues are not the one stopping you from finding the right talent, then you must try to educate and enhance the knowledge of people within your company. This might not give you immediate results but will surely help you in the long run. Internal training also works as a motivation for your employees to expand their skills.

Give incentives for employee referral

Word of mouth is a powerful form of advertising. Apart from posting job openings in online platforms, you can also rely on your existing employees. When you hire someone based on their referral, you can give them exciting incentives. There might be many people in your company that may share connections or contacts with people suiting your job description.

Your existing employee and the prospect might have studied in the same institution or worked in the same company before. You must contemplate or research on what your competitors are giving as employee referrals and what better can you give.

Hire a consulting company

If you are a small business and do not have an in-house hiring team, then you can take services from a good consulting company for finding the right talent for your company. There are many cloud companies that offer payroll processing services or headhunting firms that serve as HR consultants.

Make the best use of LinkedIn

Linkedin is a great platform to find excellent prospects for your job openings. LinkedIn has more than 610 million users across 200 countries. This platform is a huge database of suitable candidates. Post your job requirements on LinkedIn and get the most qualified candidates.

Content marketing services for recruitment

If you have a blog, excellent social media presence, or a website, you can use them to find the right candidate for your job openings. Create unique recruitment content for finding the right talent and post on these mediums. Make the most out of your social media following and followers on your blog.

You can give offers for whoever shares or likes your post and helps in finding a suitable candidate. For example, you can offer saving coupons or discounts.

Conclusion

It is a difficult task to run a business or company and find the most suitable candidates. You must try to reduce your marketing burden so that you can focus more on building a strong team.

The post Tips on Finding the Right Talent for your Company appeared first on Telegenic Marketing .

Online marketing Guide for beginners | Telegenic Marketing

Wed, 29 May 2019 20:58:00 GMT

Online marketing is a fast-moving and evolving field. To be in the pace you must have strong knowledge and capability, to think and act independently and be creative at the same time. This article will help you to develop skills to be at the top of this fast-moving industry. This article is mainly focused on the marketing beginners, experienced entrepreneurs, and owners of small businesses.

When you read this guide from start to finish, you will be able to connect with the many moving parts of marketing to your big-picture goal, which is ROI.

Be customer-focused

Your business totally depends on your customers, potential clients, and business partners. You must have a marketing strategy designed by these people. You must start with what your customers want. Read ahead to know how you can build good personal connections and also improve the ROI of your company by crafting customer value plans.

Building a marketing framework

Any medium level marketer will always think in terms of campaigns. But a great marketer will think for growth frameworks. You must learn how to place your marketing strategy in a continuous, ROI focused revenue system for your business. Make the best use of metrics to develop a strong revenue system.

Developing a brand story

When a person spends money on something, he thinks both practically and emotionally. Your marketing framework should be such that it focuses both of these. Storytelling is a great tool that you can use to get to develop strong customer connections.

How to get site traffic

You might have one of the finest websites , blog or services in the world but if you are not getting any site traffic, your business development plan will fail. There are many free and paid traffic acquisition frameworks that will help to direct visitors to your website.

Conversion optimization

Traffic acquisition is just half of the marketing strategy. You also need to put some time in building a marketing strategy to drive in more sales. The practice of conversion optimization includes 2 major steps-

Content marketing

Content marketing is not just blogging. If done correctly, content types such as articles, guides, webinars, and videos can be highly beneficial to bring in growth for your business. Focus on developing trust for your website and produce amazing quality content. Great content can help you to generate high-quality ROI with the use of right metrics.

Paid channel advertising

You could come across paid channel marketing in one form or another. The forms may include, Search Engine Marketing, online advertising or PPC. Many times marketing professionals use these terms interchangeably to define the same topic. Many marketers refrain from this technique because it includes money. But this point of view has a disadvantage with it. No company can run PPC campaigns without planned budgets because it will anyway generate ROI.

Email marketing

Email marketing does not have much reputation now because of the way people start spamming on emails. If done correctly email marketing can be highly powerful. The technique is to focus on building relations before talking about sales and business.

Affiliate marketing

Affiliate marketing has been in the field since the initial days of online marketing. Businesses that want the least risk or have budget constraints can adopt this great marketing strategy. This method can help to generate a new revenue system for your business.

SEO – Search engine optimization

A search engine is a great channel to interact with new customers. Big MNCs like Google and Bing try to connect with their customers as much as possible to give the best UX. Get a great SEO strategy for yourself to ensure that your website content is in their best possible position. Moreover, you need to submit that UX to search engines so that your website gets the best rank.

PR- Public Relations

Suppose you have just launched a brand new product or app. Now you need everyone to know about it to make it popular. If done correctly, good PR can be done effectively and with lesser cost than advertising.

Social media strategy

Social media does not include only Facebook and Twitter. If done correctly, social media is a great user interaction medium and also helps to direct huge traffic to your website. People get carried away and start creating profiles on each social media platform. This is wrong. Instead, you must focus on some best platforms where you think you can reach the maximum potential clients.

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Off Page Optimization | The KEY to Your Rankings | Telegenic Marketing

Wed, 01 May 2019 15:46:00 GMT

Off-Page Optimization in regard to search engine optimization refers to all the work and actions that take place outside of your own website. These are the actions that power your website and help rank your money keywords to the first page of google. Off Page optimization effects the pages ranking three times more then on page optimization does!

Off Page optimization tactics and strategies focus on creating trust, authority and relevancy from other websites in order to increase your own trust, authority and relevancy. Such tactics consist of Press Releases, obtaining links (backlinks, referring domains), creating links, building out directories and much more. Having these trusted and relevant websites and pages talking about your website helps google recognize other like your content, its current and quality. This then helps your website get noticed and ranked in the SERPS (Search Engine Ranking Pages) very quickly.

As there are many different off page optimization techniques out there, we are just going to go through a few of the items we offer and recommend. We have experienced quick results with utilizing a mix of these practices together!

Press Releases

Press releases are exactly what they read. They are articles posted on authority news sites about something important going on in the business. What ever it is, it is always good to try to find something to create a press release about. This helps you get the authority your site needs from some of the major channels in your local area and nationally. How? Well in the press release the channel who is distributing it will provide a backlink in the article that links to your website. Also this backlink will be a do follow back link which notifies google that the news site who is already deemed in Google’s eye’s as authoritative, will be pushing their users to your site. This allows googles algorithm to now recognize your site as an authoritative site.

There has been recent talk in the industry that press releases will not be as relevant as they once were in the previous years. However, we at Telegenic Marketing have done some extensive research into that topic and we know they will be relevant for 2019 and the years to come!

Backlinks/ Referring Domains

As we just discussed about press releases providing a backlink to your website, there are also several other ways to acquire backlinks. The two main categories of backlinks (Do Follow and Nofollow) will have a entirely different effect on your website. In previous years both categories played an effect on your sites ranking and googles rankings. However, due to some of the recent updates the only links that will mean anything is Do Follow.

Do Follow links are links that direct the user who is reading the article to your actual page. These links can help raise the page rank of the site the do follow link is pointing to. It does this because the more relative sites pointing to a page, makes google see people favoring this content. This in result makes them rank that page higher in the SERPs as it is more relevant then the other content surrounding it!

Niche Edits

Niche Edits are a newer type of service we offer and some of the most powerful links you can obtain in 2019 and beyond. These edits focus in on targeting pages, guest blogs, blog posts or other high-quality content items that have already been ranking in google for several months or years. These blogs are very powerful as in the eyes of google they are relevant and already receive high quality traffic. By reaching out to these editors and owners and getting them to insert a contextual link to the website we are trying to rank, allows the website to get almost instant power pushed to your website. Well not instant, because nothing is instant with SEO, however it is a lot faster then if you were trying to build out these links yourself.

This process has been very popular for several of years, however has just recently started getting acknowledged as the term niche edit. Get on one of our monthly Local SEO packages or our National SEO packages and a certain amount of these links are guaranteed to come into your website every month!

Directory Build Out – Power Your Local Rankings

One of the biggest keys to local SEO and getting ranked on the top 3 in google maps is going to come down to your local directory build out. Directories are sites that are like Yelp , Yellow Pages , White Pages and so many more. You would be surprised how many local directories there are! Building out your local directories in simple terms means creating additional profiles in all the directories you can that are relevant to your business that have your information and link to your website.

Our strategy is to focus not only on the major directories, but we niche into all the directories that are specific to your business. For instance, if you are a lawyer, there are so many directories specific to the law field such as Justia.com, Avvo.com Attorneys.com and hundreds more. By getting on as many directories as possible and the most relevant, this is going to have hundreds of different directories giving power to your website which also powers your map ranking!

Local SEO doesn’t rely on just the directory build out. It is a lot more complex. Directory build out is just the biggest piece to ranking in the maps pack. Check out some of our Local SEO Packages and Pricing to see what best fit your business needs!

These are just some of the major off-page optimization practices we apply at Telegenic Marketing. Get on one of our plans and you will get a systemized plan of off page optimization techniques that we apply monthly to keep your page rank moving up the charts. The more practices we can apply the faster your site will climb up the rankings.

Reach out if you need help with any of your organic marketing needs today. Our team of specialist can help your company get to the next level!

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Need of SEO Agency by Phoenix Small Businesses | Telegenic Marketing

Wed, 01 May 2019 12:01:00 GMT

It can be highly beneficial when you use good SEO services with web design services. A Phoenix SEO agency will make sure that your site gets maximum site traffic and the visibility on leading search engine increases. The main motive of web design services is to make an attractive and interactive website. Whereas SEO services in Phoenix will make sure that the content on your site uses proper content.

Just webdesign services will not bring visitors to your site. In order to bring your site in front of internet users, SEO is needed! SEO services for Phoenix small businesses will help all the small business to get the desired online presence and profits in sales.

Why small businesses in Phoenix need an SEO Agency

1. Be updated with search engines

SEO services will help to keep you and your company updated on the latest search engine standards. It is important that your website gets listed in all the leading search engines like Google, Bing, and Yahoo. Your Phoenix seo agency will work on different algorithms and search engine rules to get your company on the top of all the search engines. Telegenic Marketing will take care of all your Local SEO, Video SEO , and National SEO. Our services will improve your ranking on search results. Our Company knows that Google looks for the actual textual content of a web page and link popularity then it recommends the required changes in your website.

2. Professional website submission

An SEO company will submit your website professionally and wisely. Automated submissions are not properly recognized by Google. Your local SEO company will prepare a keyword ranking report to show where your website ranks for different keywords on the internet. We will make the necessary changes on your site to improve the search engine rank of your website.

3. Save time and money

Instead of buying all the tools and software packages and having no knowledge about it, you can hire an SEO company in Phoenix. You will have to invest a significant amount of time to first to use these tools and read the website analytics data. SEO companies have access to all the SEO tools and the right knowledge and expertise to use them. The right agency will save your time and money and also give you the right results.

4. Website Traffic analysis

A good SEO company nearby like Telegenic Marketing will provide you a detailed report of your website traffic. You will get all the details on the traffic quality and from where does the traffic come. This information will in return help you to calculate your revenue and profits and ROI.

You can contact us for SEO services in Phoenix. Our cutting edge and effective techniques effectively market your business online. Call us at +602-403-6459 for any details or drop us a email at info@telegenicmarketing.com

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THE 5 REASONS WHY OLD MARKETING METHODS ARE DEAD | Telegenic Marketing

Fri, 22 Mar 2019 20:46:00 GMT

Written by -Jason Craver

Feb. 2, 2018

The field of marketing has slowly been changing for the past 20 years… until recently. In the past five years, marketing has changed dramatically due to the rapid advance of technology. Specifically, Artificial Intelligence (AI) has been a major player in this digital marketing change. AI pioneered a new way of targeting and reaching your audience that would have seemed impossible to most marketing companies even 5 years ago. This intelligence is everywhere you go, listening to almost EVERYTHING you say! iPhones and Androids both have the ability to listen to your day to day conversations, wherever you go! Think about all of the apps on your phone with “microphone privileges.” These AI programs have been collecting your personal data, thoughts, and interests for quite some time now, and it’s safe to say that your phone knows more about you then some of your best friends.

So, what does this mean to the marketing world? How does this effect the way your company should advertise?

If you are a business owner that has invested in marketing in the past three years, I can almost guarantee you spent some of your hard earned money on radio and magazine advertisements, direct mailers, telecommunication services, third party lead generation services, and the worst of all – Big SEO Companies that can “guarantee” you a spot on the first page of google…

Then, after you made the decision to invest, you sit there with your fingers crossed hoping that your investment will bring you back a return.

Well, do I have news for you! The days of waiting and wishing are over! What if I told you that you had the ability to reach every person in a specific geographic area that shows an interest in the products or services your business? OR, what if I told you there is an ethical way to target your competition’s customers without creating any tension in your industry? It is difficult to deny that this could be beneficial to your business.

In the remainder of this blog, I will go over the main reasons why you should stop throwing your money at these outdated marketing methods and familiarize yourself with the new era of digital marketing! While this area is constantly changing, I’ll do my best to give you a firm grasp on the concepts of digital marketing.

1. Why waste money on non-traceable forms of marketing?

Old forms of marketing such as television commercials or magazine advertisements have never had a way of processing how many consumers your advertisement may have had an impact on. They may be able to provide you with how many televisions the advertisement was aired on, or how many consumers bought a certain issue of the magazine, but how… how can these forms of marketing tell you who you directly made an impact on?

They can’t ! However, digital marketing can! Facebook, Instagram, YouTube, and Google have changed the game FOREVER. You can specifically track every person who comes across your advertisement, clicks through your post, and track everywhere the user went on your website. Would knowing and storing these user’s information be helpful? Absolutely! Would being able to directly advertise to these users be helpful? Absolutely! Then why are you not doing it?!

2. Media has shifted.

The way media has been delivered has completely changed. Newspapers , news channels , and daily mailers have drastically slowed in the past few years because of the paradigm shift. More than 40% of Americans now admit that they get most of their news online.In regards to Facebook, where over 66% of U.S. adult users receive their news, accumulating to about 44% of the U.S. population.These numbers are jaw-dropping. Why would you NOT want to focus on advertising on the platforms that have over two billion active users?

3. Search Engine Optimization is dead…

If you follow some successful marketers, you have heard them use the phrase, SEO is DEAD… What did they mean by this? Well, I’m not sure what they meant because I can tell you one thing right now. SEO is alive, and I can prove it.

When was the last time you pulled out your phone or got out your computer and used google? I would assume your answer to be within the past 12 hours…

Google is the biggest search engine in the world. When 94% of online conversions start with a search engine, I think it is safe to say that search engine optimization will always be a great investment. If you can get your website in front of your consumers organically , you will always have a better chance of earning a customer’s business. Instead of you forcing an advertisement in front of them, you are providing useful content that builds credibility in your customer’s eyes.

Where has SEO gotten its bad name?

In the past, SEO has always been approached by a cold call method, usually by a company claiming that they are a direct partner with google. “Direct partner” sounds like it would be useful, however, how many direct partners of google are there? A lot! What this means is that most SEO companies apply the same old methods. If there is so many companies following the same procedure, most will not be able to rank as high as they advertise.

When selecting SEO services, make sure the company or specialist you are using can explain how they will be getting you to the end goal. Inquire about the strategy of how they will be ranking you over your competitors. Most big SEO companies will describe their system by saying they will be creating backlinks for your website. However, good SEO costs a great deal of money and involve a lot more of a system then just creating backlinks. Make sure you understand where they will be spending YOUR money and how that will increase annual revenue!

4. Buying email lists

In current marketing, when you hear someone say that they will sell you an email list it almost makes you cringe. Ten years ago, email lists were selling like diamonds. With email subscribers to directly connect with, their hope was to express their stories and draw in customers that way.

When email was the hottest form of direct communication, this seemed to work. However, in today’s world, spam emails have seen their day. Our email services have developed the capacity to be able to detect these spam emails. In addition, regulations about collecting emails have changed tremendously. The policies on how to collect your user’s emails, and the procedures to be able to legally market to those users, have been heavily regulated.

Building email lists quickly is HOT right now on Facebook and Instagram! The proven sales funnels that marketers are using can generate a list of 1,000 emails in less than four days! These sales funnels, if executed correctly, can show an insane Return of Investment to any company very quickly! Email marketing will continue to be the life blood of marketing for at least the next five years!

Because of this, it is crucial that you start building an effective email strategy NOW!

5. High expense old marketing methods

When researching on google, you will find many articles from marketers who claim that these old marketing methods still work. However, I challenge you to read through those articles and see the claims that they make. Most claim to say that they have tracked these old methods and have proven that they are still bringing in some positive ROI. This may be true, and yes billboards and TV commercials are still powerful. However, if you put the same amount of money into a strategic digital marketing plan, you will likely receive a much higher return on your investment. This will also lead to a 100% analytically proven means of tracking this return.

Now that you’ve read the 5 reasons this is what you should do if you are still using old marketing strategies.

Sit down and restructure where you are spending your marketing budget. Look at the forms that you can physically track and how you are receiving an ROI for what you are investing in! Then figure out what the extra budget is and investigate hiring a company to control your digital marketing. These methods will always be changing and the best way to make sure you are utilizing every beneficial strategy out there is to partner with a digital marketing firm. In-house marketers can be expensive and with the rate at which these advertising platforms are changing, it is almost impossible for them to stay up to date with these changes. Facebook and Instagram have both just modified their algorithms to assure that organic for business pages is dead! It is becoming crucial that you get very creative with your content and the funnels you are creating to get the best result for your company and to adjust to these technological changes before you are left in the dust!

Start by Contacting Telegenic Marketing, LLC Today!

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